Happy Valentine’s Day from Anntoine! We’re sharing the love for some of our favorite social media platforms and giving a few hints about getting noticed online – no matter what the algorithms throw at you!
Every time we think we have it figured out, from ordering pictures to hash tagging posts, they all throw something new at us. But we liked it the old way, didn’t we?
Well, like our relationships do over time, the algorithms change as well, and we should be happy with that. Yes, while it keeps us on our toes, it also keeps our competition on theirs as well. It also truly is the goal of the social media gods to keep people interested and engaged. And that’s good too.
Here are a few quick suggestions to get your pics noticed online.
We love when our sweethearts leave little notes and tag us on their picture posts. So do your followers! Tell them what they can do with the product. Mention who can use it and post your variations. Does it come in 27 different colors? Is it going to save time, money or effort in general? Think about things people search. Remember that search engines still very much depend on the written word when determining what people “want” to see.
Really. How many pictures of people at their favorite restaurants are we going to see today? Our Facebook feeds are sure to be filled with bouquets of sickening red roses and heart-shaped boxes of candy with declarations of the best whatever of all time. But then you scroll down, and there you have it, it’s the hilarious picture that your goofy friend posts of herself and her man in an all out giggling food fight. That’s the one. She wins the Valentine’s Day best post award.
If you like it, then you better put a # on it. The search world has changed. People find you using the social media search boxes. They’re looking for you. They’re begging you to allow them to find you. And then they don’t because you didn’t put the social media sign on it. If you forgot, go back and do it now. Don’t let those posts get away!
When it comes down to winning in social media, it’s all about relevant content. It’s consumable and searchable. It’s current and valuable. And just like your relationship, you need to keep it fresh. We don’t suggest a food fight exactly (that’s messy), but a cool surprise never goes wrong.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!