Using AI To Your Advantage

To start with the basics, AI stands for artificial intelligence. Through the process of machine learning, AI technology mimics human intelligence to perform tasks based on datasets.

You may have heard of the generative AI tool ChatGPT, which recently dazzled the public, seeing 10 million daily users since its release in November.

Here are a few ways you can take advantage of this incredible tool around the office and in your daily life:

1. Writing & Editing

ChatGPT can assist with writing and editing by proofreading documents or by suggesting improvements to your written materials.

2. Translation

ChatGPT can translate documents and emails from one language to another, allowing employees to communicate more effectively with colleagues and clients in other countries.

3. IT & Programming

ChatGPT’s expertise also covers IT-related tasks, such as troubleshooting technical issues (e.g. “why does my printer keep jamming”) and providing basic technical support (e.g. “how do I set up Netflix on my new Smart TV”). With knowledge of multiple programming languages, it can even help with coding!

4. Research & Brainstorming

ChatGPT is a fantastic research and brainstorming companion. It can quickly retrieve information on specific topics, gather relevant data, and compile reports within just a few seconds.

Will ChatGPT take over the world? 

For now, you don’t need to worry about submitting to our robot overlords. 

ChatGPT is harmless. It’s a type of neural network that utilizes deep learning to analyze vast quantities of data — including books, articles, and websites — to comprehend the structure of human language. While it can simulate conversation by responding to user-inputted prompts, it is incapable of independent thought or decision-making. It is simply a tool designed to assist and augment human communication.

While it won’t upend society any time soon, ChatGPT still represents an exciting and rapidly advancing field of artificial intelligence that has the potential to revolutionize how we interact with technology and each other.

Final Takeaways

Before you put all your eggs in the AI basket, note that this technology does have limitations. AI is unable to express empathy, capture nuance, or understand current events. Before you publish AI-generated content, ask yourself: Does it read well? Does it make sense? Does it align with your brand’s voice? Will your website visitors find your content useful? 

We recommend using AI as a supplemental tool to assist with smaller projects, but not as the end-all-be-all content creator. That is to say, writing is more than words on a page. Language is complex, and human writers can do something that technology still cannot: speak directly to human emotions through humor, relatability, and culture. 

Anntoine Marketing + Design, a company by humans and for humans, can help your business reach a large audience with content that makes an impact. If you’re ready to get serious about your marketing, click here to get in touch.