5 Design Trends That Will Make You Rethink Your Branding
We all love the authenticity of a hand-drawn, original logo. By sketching and creating our unique typography or mark, we ensure that our branding is unlike any other. Our illustrations also gives the viewer a more welcoming and personable feeling from the brand.
Hand-drawn logos can be compelling for many types of branding. The hand-drawn logos for Colline and Lagniappe Nutrition exhibit a gentle and natural aesthetic. The hand-drawn logos for Walt Disney, Ready Start Tangi, and Kajun 107.1 give off a fun and lively vibe. Although the styles are different, each logo successfully reflects the brand’s intentions.
2. Geometric / Abstract
Geometric shapes speak volumes when it comes to logos, literally. Take Beats, for example, their logo is a combination of a simple circle with a rounded “b” in the center, also seen as headphones. Target’s logo is very loud and bold, yet simple, with its thick rings. Modern logos often exude a sleek and professional feeling. LA Champagne & Co, Anthony Baglio, Value Driven, and Rehab Dynamics use geometric shapes to represent letters. Besides alphabetical influence, the use of architectural geometry inspires some geometrical logos. This is seen in Streetside Market’s restaurant layout blueprints and Anthony Baglio’s inspiration for an open window are great examples of architectural geometry found in logos.
If you enjoy a blast from the past, you’ll love this one. Vintage design has made a comeback, and it is not going away anytime soon. The rustic, grunge typography in Southern Lifestyle Properties and Albany Woodworks brings one back to when woodworking's craftsmanship was an essential part of society. The wooden line art style from the past is a big trend in the design world today. On the other hand, there are extravagant vintage typefaces, such as in Cypress Coast Brewery, that portray the maturity and trustworthiness with experience. Of course, Coca-Cola’s cursive logo is among these timeless classics.
Do you ever feel like you can just reach out and touch a logo off of a screen or piece of paper? Us too! 3D logos are making a rise, maybe not literally, but it could fool you. Logos, such as TikTok and Mercedes, have the depth that presents a modern and futuristic look. These are companies that are known for designing, innovating, and providing high-quality service. Verified Controls, Value Driven, and the Detail Method are among a few that are included. Another example of a 3D logo Smith Inflatables. This logo has shine, depth, and pops of color to make it look like an inflated bounce house.
5. Hidden Gems
Hidden Gems are all-time favorites at Anntoine. If you can make someone say, “WOW, that’s clever!” you’ve definitely got a winner. The use of negative space where one is able to make an illusion of two different graphics combined is pleasing to the eye and the mind. The FedEx logo is a popular example of a hidden gem. The combination between the “E” and the “X” forms an arrow, which highlights their delivery service. The shovel in the Dig logo makes up the negative space of the “D” and “G.” NOLA Pediatric Dentistry negative space consists of a crawfish, tooth, and cathedral within its letters. These logos are simple and clean making the “less is more” way of thinking go a long way.