5 Types of Branded Print Collateral for Getting Noticed and Building Trust
Growing an audience is not easy for a small business. That’s why it is important to have print collateral that stands out and leaves an initial impact. Appealing to your potential customer’s senses is necessary and you can easily do that with promotional products and other print materials.
Clients subconsciously translate brand consistency into trust and value, so spending time doing research on the correct pieces to add to your “brand tool belt” is just as important as creating your company name or logo. Also, having a healthy budget set aside for these pieces could mean all the difference.
Business Cards get you… Business
Handing someone your business card after a meeting will always be a better experience than calling out your email address or phone number. Why not enhance that experience even further by giving them a business card that has been carefully thought out to exactly represent your business? The feel, the colors and the content that you choose can make a lasting impression on its recipient.
We’re Dying over Die Cut Stickers
You might want to ask yourself, “How can stickers be a powerful marketing tool?” There is a whole culture in “collecting stickers”, so designing stickers that people want to hold on to should be your main goal.
There are holographic stickers, sticker sheets where you can have multiple stickers and a branded backing with your company's information, and so much more!
Rack Cards and Brochures (aka Your Tiny Sales Team)
Whether you have an internal sales team or you are just starting your business, investing time into a carefully curated Rack Card or Brochure is essential.
There are four main factors that you need to consider when creating these pieces. First, your content needs to be well written and consistent in tone across all social media platforms, your website, and print collateral.
Next, if you haven’t already, hire a professional photographer to take photographs of your products or lifestyle images of you and your team in your work setting.
(Don’t know who to hire? We know a few great photographers 😉)
To invoke the client’s senses again, we suggest taking into consideration the paper stock that it is being printed on. And always remember, simple is best! Try to remove redundancies within your content and get straight to your point.
Who doesn’t love a FREE T-shirt
When choosing t-shirts that you plan on passing out at the next conference you attend or to sell at your business, don’t think about the price per shirt as the most important variable. What you should be focusing on is the fit and feel of the shirt.
Imagine if someone handed you their promo shirt and it was itchy and ill-fitting. Would you trust that company? The answer is no. You’d probably donate it or throw it out and never give it and the business that gave it to you a second thought.
Lastly Something Uniquely YOU!
Deciding on a memorable item to leave with your potential customer can be exciting but also very time-consuming. Whether your logo mark is an object or a character, there is something out there that you can leave behind that screams your brand.
For example, our client Compass Career College uses a “Compass” as their branding mark. When they asked us to help them select a promotional item, we found a company that offered keychains and lanyards with actual compasses embedded in them. It was the perfect fit and the customer loved them!
These pieces don’t have to be limited to brand awareness, they can also go hand in hand with creative campaigns. We came up with the campaign “March Maintenance” for our client, Himmel's Architectural Door & Hardware, which was a play on the March Madness tournament that the NCAA hosts. Our team suggested they send door basketball goals and balls to their customers to remind them to get their doors serviced.