Our team was honored to have the opportunity to create and present the new logo for the Richard Murphy Hospice House at the 2018 Hospice Gala. Held once a year, it serves as the foundation's one and only fundraiser. Through these fundraising efforts, they are able to fund hospice care for those that are unable to pay.
When Hammond native, Richard Murphy, was diagnosed with terminal cancer in 1982, he essentially became the first “hospice house” patient. He decided to forego treatment and instead, opted to stay in his own home where he would be the most comfortable. A likable guy in the community, Richard made friends easily. His family and friends were the ones that rallied around him and supported his decision to spend his final days at home. This decision, coupled with the passing of Richard Murphy, is how the Hospice House we know today was born.
When you aren’t able to get the hospice care you want or need, the Richard Murphy Hospice House acts as your substitute home. Known as a "home away from home", the house has three bedrooms: each a private suite. Every patient and family has their own space. Quiet when they need it, companionship when they crave it, and 24-hour care.
The mission of the foundation is to ensure that everyone who has a desire for hospice care will receive the care they deserve during their final days. Since opening in 2006, the Richard Murphy Hospice House has housed and helped care for over 450 families.
With each and every person that comes into the Hospice House, there is a story. These stories have helped shape the people closest to them as well as members of the community.
When the Director of the Richard Murphy Hospice House, Jodee McWilliams Hoover, came to our team about rebranding, we sat and listened intently to the stories she told. Each one was so impactful in its own unique way. To that end, incorporating the journey of each patient and family into our design became key in bringing this new logo to life.
“We created a paisley pattern that gave us the foundation for that artistic expression.” Co-Owner of Anntoine Marketing + Design, Jessica Smith
Dubbed a “living logo”, the paisley pattern incorporates memories from each of the patients and their families. As the years go by, the logo will grow and evolve with each new family that comes into the Hospice House.
“The pattern allowed us to better incorporate small pieces of each of those stories” Co-Owner of Anntoine Marketing + Design, Eddie Laviolette
It was a true honor to be able to bring the story of the Richard Murphy Hospice House to life through their new logo.
To learn more about the Richard Murphy Hospice Foundation please visit www.richardmurphyhospice.com.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!