Social Media Marketing is the core of Anntoine Marketing + Design, so it’s no surprise that we eat, sleep, and breathe social media everyday. But why do we love it? And why should you use it?
"I like Twitter because it keeps me up to date on all my interests and industries.
Twitter is a great social media tool for rapid engagement with your fans and customers, from a business point of view. Twitter has become the news source for many people, and not having your brand actively utilize it can limit your overall reach. It also allows for more humorous brand messages as seen by brands like Taco Bell, Old Spice, and iHop. #twitterizkool"
"One of my favorite social platforms is Reddit. My husband and I browse "The Front Page of the Internet" over morning coffee -- our generation's version of reading the newspaper.
Reddit can be beneficial for business owners in a variety of ways from seeing what is trending in various relevant subreddits to actually posting and asking questions in an appropriate subreddit to gain feedback from a very large audience.
My other favorite, lesser known, platform is Houzz. Anyone interested in Interior Design, Gardening, Architecture, etc should BE ON HOUZZ. It is an amazing collection of beautiful homes and gardens. I spend a lot of time getting ideas for my next home improvement project on Houzz!"
"My favorite platform is Snapchat. I can keep up with friends, celebrities, and companies daily through their Snapchat Stories.
Snapchat allows followers to view the day-to-day activities of a person or business. Social media has shifted from simply advertising for a business to creating a brand’s identity or personality. By creating a Snapchat for a business, consumers feel that they are connected to the company on another level. Recently Snapchat has added more features to help businesses succeed. Individuals and businesses alike now have the option to create custom filters for their business location or event. For example, Walt Disney World took advantage of this feature for their theme parks. Based on geofences set through Snapchat, they run a filter for each of the lands in Magic Kingdom. Your business should definitely be on Snapchat & take advantage of the extra tools it can offer you."
"Instagram is my favorite social media platform because I love photography. I am constantly scrolling through my Insta feed throughout the day. I follow all kinds of design and photography accounts. These photos give me inspiration for my own designs and style.
But Instagram isn’t only for photo sharing. Another great feature of Instagram are the videos. Designers and artists can show their process by simply uploading a short video. Users tend to get more engagement when showing video footage and using hashtags. Instagram is a great tool for companies to show their customers a different perspective of their brand."