There’s no better time than the changing of the seasons to make goals! This fall, we challenged everyone to write down things they wanted to accomplish.
While I recognize the necessity of multitasking daily with owning a business and being a mom to three very active boys, I also can quickly identify that most moments aren't fully experienced when so many things are done daily at the same time.
My goal for the fall may sound simple, but I know it will take constant reminders to keep me on track. I want to take on one moment at a time, one task, one conversation, one meeting, one phone call, one to-do; simply put, I want to stop multitasking through my day and slow down. When it's time to have playtime with my kids, I actually want to do just that- play. When an employee, customer, friend, family member, or whoever needs to talk, I will close the computer, turn off the phone, and give that individual all of me in that moment. When a client comes to meet with me, being new or existing, I will focus all of my efforts to the betterment of their company. So, I'm taking multitasking off my list of skill-sets as my fall goal.
Fall, for me, means the best weather of the year. And with that comes all the sights and sounds of the season! My goal this fall (and every fall if I'm being honest) is to go to the fair. Any fair. I love the smell of corndogs sizzling, cotton candy being made, and country music playing. To me, it's not really fall if I don't make it to the fair at least once!
On a more personal note, I also want to move my blog, Because I Said So, to self-hosted Wordpress.org. It's the next step in my blogging career and will mean that I own all of my own content. I’ll also have to learn a few tech(ier) things along the way. I've looked into it for a few months now and have been putting it off, but there's no better time than a new season to challenge yourself to get things done!
After a long, hot summer, I'm ready for a change in seasons! This year my goal for fall is to decorate my house. Since my husband and I just recently purchased our house in May, this will be our first fall in our new home! I'm excited to use this goal as an excuse to spruce up our garden, decorate our porch with fall decor, and make us a personalized wreath for our door.
Another goal of mine is to carve a pumpkin. The hardest part for me is deciding on a design for my pumpkin. I'm likely going to end up with a Disney design, like Cinderella Castle! I think our carved pumpkins will add a lot to our porch decor. My husband and his family carve pumpkins every year and I'm hoping to keep this tradition going in our household as well!
I have a few goals I want to accomplish this fall. First, I would like to learn how to knit a sweater! I’ve always wanted to be able to wear something I’ve made. Also, by making my own sweater, I'll be able to pick out the exact color and length it is.
This season, I’m also challenging myself to post more content on my personal blog and to start painting with oils and acrylics as frequently as I used to!
My fall goals are simple and are of the leisure variety; I really need to catch up on Game of Thrones. I somehow fell off midway through season 4 for no reason, but people (read co-workers) keep dancing around spoilers and urging me to catch up. I would also like to take a huge dive into all of the great games coming out this season. I've been slacking on that front.
On another note, my biggest fall goal is to update my Behance page with all of my past and personal projects. I've always loved the Behance platform, a social media network for designers, but I've never been good at showcasing what I've been working on. It somehow always falls through the cracks. I'm determined to fix this before Winter comes.
It looks like Fall will be our most productive season yet!
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!