The (#) is now MORE commonly known as a hashtag rather than the pound sign.
But what exactly is a “hashtag?”
According to Twitter, the # symbol (aka the hashtag) is used to mark keywords or topics in a “tweet.”
It was created organically by Twitter users as a way to categorize messages, but is now used on MOST social platforms like Instagram and Facebook for the same reason.
Hashtags are searchable on any platform--which means if you “hashtag” for example, sushi, then everyone who has ever posted about OR is interested in #sushi is now connected with your post. You can find other people’s #sushi lunches, experiences, and photos and then interact with them.
A word of caution: Don’t overuse the hashtag. #its #not #pretty #and #no #one #likes #an #over #hashtagger. (And pretty much no one is searching the word "no") Two or three hashtags in one post is enough.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!