This year, we eagerly participated in Hammond’s annual Hot August Night. It’s one of Downtown Hammond’s biggest parties and we had the opportunity to be a Wine Walk stop! We made sure to “do it big,” not only for our agency, but for the entire festival. We had everything from balloons to a company offering massages. Our friends and family came to mingle and meet each other. Many of our clients stopped by and a few even joined in with their own booths on the sidewalk outside of our office.
We had a spread of delicious appetizers and cookies prepared by ETC! Catering. Our desserts included mini cream puffs, fruit tarts, cakes, and mini lemon pies by the Cocoa Bean Bakery. It was a grand feast for all to behold.
Our assigned wine for the Wine Walk was a sparkling Simonet. Jessica and Eddie were our designated wine servers throughout the night. While Jessica laughed and socialized, Eddie couldn’t help but humor everyone who was looking for wine by saying, “We have a sparkling white wine. It tastes like every other white wine you've ever had. It's made with grapes.”
We were all honored to be asked to create the overall look for Hot August Night 2016, which included the poster, brochure, and other print collateral. We are very proud of how the designs turned out. Eddie can finally check that off of his bucket list.
Working with a local festival has long been at the top of my designer to-do list. Festivals offer you the opportunity to be a bit more creative with your design concepts and branding since the entire purpose of all your collateral is to be ‘eye-catching.’ This year, in working with Downtown Hammond’s very own Hot August Night festival, we finally got to let loose and create some beautiful pieces for both the print and digital collateral. It was a joy to break from the norm and really get to play around with design in fun and different ways!
—Eddie Laviolette, Creative Director
To see more of the material we worked on for Hot August Night 2016, check out our full case study.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!