If you’re running digital ads for your business, chances are you’ve asked the question: “Should I be using Meta or Google Ads?”

It’s a fair question, and the honest answer is: You probably need both.

Each platform plays a distinct role in how potential customers discover, learn about, and ultimately choose your business. At Anntoine Marketing + Design, we work with clients across the country to build full-funnel ad strategies where each platform plays a complementary role, working together to drive better results at every stage of the customer journey.

Here’s How They Work Together

What Meta Ads Do Best

Meta platforms include Facebook and Instagram. This is where people go to scroll, discover, and engage. That means your ads here need to spark interest, whether someone has heard of your brand or not.

Here’s what makes Meta Ads powerful:

• Interest & behavior-based targeting: Reach people based on lifestyle, interests, job title, demographics, and more.
• Visual storytelling: Use video, carousels, and motion graphics to build emotional connection and brand recognition.
• Retargeting capabilities: Stay top of mind with users who’ve visited your website or interacted with your brand before.

Best for: awareness campaigns, seasonal promotions, lead generation, brand storytelling, and retargeting warm audiences.

What Google Ads Do Best

The Google Ads product suite includes Search, Display, Local Service Ads, and more. People go to Google when they have a better idea of what they need and they’re ready to take action.

Here’s what makes Google Ads essential:

• Intent-driven targeting: Show up at the exact moment someone is searching for your product, service, or solution.
• Location-based targeting: Perfect for local businesses, service areas, and regional campaigns.
• Display & YouTube Ads: Expand your reach across millions of sites and videos with visual placements.
• Local Service Ads (LSAs): Ideal for service-based businesses looking to capture quality leads in their area, complete with Google’s trust badge to verify your company's credibility.

Best for: capturing high-intent leads, promoting time-sensitive offers, local SEO boosts, and driving website traffic with strong buyer intent.

Why You Need Both in Your Omnichannel Approach

In today’s landscape, one channel isn’t enough. People move between platforms quickly and often need multiple touchpoints before taking action.

Here’s how an integrated approach works:

• Meta introduces your brand while users are casually browsing.
• Retargeting keeps your brand top of mind across Meta and Google.
• Google captures the action when users search for what you offer.
• Every stage of the customer journey is supported, from discovery to decision.

When your ads work together instead of in silos, you maximize your ROI and create a seamless brand experience that converts.

Let’s Build a Strategy That Works for You

Whether you’ve never run an ad before or you’re ready to optimize an existing campaign, our team at Anntoine Marketing + Design is here to help you succeed.

From creative development to audience targeting and performance tracking, we do it all, customized for your goals, your market, and your budget.

Schedule a Free Discovery Call!