This year Anntoine Marketing & Design had the pleasure of partnering with Hammond's yearly Richard Murphy Hospice Foundation Gala. We helped design this years glasses based on the chosen "Black & White" theme. Eddie Laviolette was the lead artist in charge of creating the look and feel of the glasses.
"I wanted the glasses to have that 1930's Noir/Streamlined look. I wanted people to think classy, stylish, and black and white. To evoke the same feelings you get when you think of great tales like The Great Gatsby. While still providing a graphic element that would be fun and enjoyable for people holding the glasses." Eddie also mentioned, "hopefully the glasses will inspire a few people to sign up for this years Gala. The Hospice Foundation is run by some really great people who do really great work and they deserve our support."
The story of the Foundation begins in a most humbling way. When local Hammond businessman Richard Murphy was diagnosed with terminal cancer in 1982, he wanted to live his remaining days in the familiar surroundings and comfort of his home. Since the area did not have a bona fide hospice provider, Richard’s family, friends and medical team learned about hospice care and established the first hospice network in Hammond, Louisiana.Following Richard Murphy’s death, and the exposure it created for hospice care, the Richard Murphy Hospice Foundation was established to create a funding mechanism for families of the terminally ill who wanted hospice care, but did not have the insurance or funds for hospice care. The Richard Murphy Hospice Foundation Board of Directors is comprised of community and business leaders who have been touched by hospice care for their family members or friends. Today, the Richard Murphy Hospice Foundation has grown to be one of the largest non-profit foundations in Southeast Louisiana. Each year through its fundraising efforts, the Foundation provides funding for hospice care for terminally ill patients who do not have the means to pay. It is the mission of the organization to ensure that everyone who has a desire for hospice care will receive the care they deserve during their final days.
To learn more about the Richard Murphy Hospice Foundation please visit http://www.richardmurphyhospice.com and be sure to pick up your glasses for the tickets on sale at many Hammond businesses for only $25 each.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!