More and more businesses are choosing to outsource their marketing. With the social trends alone, it comes as no shock why you, as a small business owner, would start to feel overwhelmed. We don’t blame you! Who has time to keep up with seven different social platforms, website design, print materials, and event promos? And don’t get us started on SEO and responsive websites!
As a business owner, you have to ask yourself, do I have time to keep up with it all? Do I even want to try? Most likely, the answer is no. Sure you have a (insert social media platform here), but do you know how to use to your business’s advantage? Enter Anntoine Marketing and Design.
We believe there are AT LEAST five Reasons you should Outsource Marketing (to us!)
We have designated positions for social media marketing alone and another for website design. Leave it to us, so you can focus your time and efforts on what really matters!
We are the experts! We aren’t into trying to be something we aren’t. We market and design. It’s in our blood.
When a company fails to establish design standards customers have a more difficult time recognizing them and/or their services.
Every company wants to grow right? Having consistent branding across all media platforms allows your clients to retain a visual memory of your company and how it pertains to their daily lives. Basically they’ll tell their friends, and then they’ll tell their friends, and so on and so forth.
Data driven results--we’ll help you analyze the numbers and tweak your campaigns to better fit your demographic.
“Google alone has changed its search algorithm 5 times in 2015 alone, including ecommerce brand standards, mobile-friendly readiness and availability, and quality company assessments. We stay on top of these for you so your website doesn’t fall into the background of search engine rankings.”
―Eddie Laviolette, Web Designer, Owner
“We allow companies to save on the expense of hiring a designated marketing person (Salary, Insurance, vacation pay, 401K etc.)”
―Lisa Proffit-Rau, Outside Account Representative
Bottom line, let someone else handle the stress of posting on social media for you, coming up with a functioning website, and measuring your reach and success. The voice, the posts, will all be uniform, freeing up your time to handle actually running your business.
Find the right fit with us!
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!