How Google Business Profile Management Can Help You Grow

Most Americans can’t imagine life without Google; this digital platform plays an understated role in so many of our daily activities. 

Hungry? Simply search for “food near me”. Shopping? Browse through the latest sales. Need a pick-me-up? Find millions of cute puppy pictures in Google Images. Wondering what that acronym stands for? Have all of its possible meanings at your fingertips. With so much versatility, it’s important that small business owners take full advantage of everything that Google has to offer. 

How can a Business Profile help my business?

Previously called Google My Business, Google Business Profiles function a lot like a digital business card.

If you own a business, you probably have a Google Business Profile — this is what pops up when you search for the name of any business. If you don’t have a GBP, you are already at a marked disadvantage. Read our July blog to learn how to set up your Business Profile! 

Using a marketing agency to manage your GBP is a great way to ensure that your business is making the best possible first impression. A well-managed listing can improve your business's online presence, drive more traffic to your website, connect with your audience, and help you grow.

Ultimately, whether or not you use a marketing agency depends on your business’s unique needs and resources. Here are a few factors to consider:

1. Time Management

Managing a GBP listing can be extremely time-consuming, especially if you don’t really know what you’re doing. Do you have the time and resources required to manage your Google Business Profile yourself without pushing other aspects of your business to the sidelines? If not, consider hiring a marketing agency. 

Marketing firms can help you stay up-to-date with the latest changes and best practices in GBP management, ensuring that your listing is always optimized for maximum impact. Your marketing team will verify that your Google Business Profile displays accurate and consistent information, which is important for building trust with potential customers.

2. Industry Expertise

In the world of digital marketing, major shifts and changes can happen overnight. Are you well-versed in local SEO and Google’s algorithm? If not, a marketing agency can help you optimize your listing for maximum effectiveness and visibility.

A marketing company has the expertise required to optimize your listing for local SEO, boosting your visibility in Google results for people searching for similar businesses in your area. By considering factors like your industry, your target demographics, your physical location, your future plans, and your local competition, marketers can craft a Google Business Profile that stands out to potential customers. 

3. Measurable Goals

What are your goals for your Google Business Profile? Do you want to generate more leads? Connect with your customers? Spread awareness about your brand? 

A marketing agency can work with your business to develop an effective listing strategy based on the specific goals and target audience of your business. By outlining these goals, marketers can help draft an effective GBP strategy with tools to measure the progress of your current and future efforts.

Marketers can also give suggestions for campaigns that will help your Google Business Profile get more reviews and ratings, which can improve your local reputation and lead to more sales.

4. Comprehending Analytics

Lastly, how do you know if your Google Business Profile is working as intended? 

In 2023, more than half of shoppers will use Google to find and discover new brands. A marketing agency can help you decipher which mode of contact your customers prefer, which features attract the most attention, and which aspects of your brand speak to your customers the most. Using your Business Profile’s analytics, a marketing agency can break down customer insights, helping you understand what's working and what areas need improvement.

We can make your GBP unforgettable 

A Google Business Profile is one of the best ways to reach casual Internet users, demonstrate professionalism, and connect with your audience. If you don't have the time, expertise, or resources to manage your listing yourself, or if you have specific goals for your GBP listing, consider reaching out. 

To find out more about how we can help you take advantage of the world’s most popular search engine, contact us today. We’d love to help you grow your business.