Great marketing starts with knowing who your target audience is and then knowing where they are coming from.
One. It will help you better understand how to create valuable content that connects with your customers.
With the frequent Facebook and Google algorithm changes and the ever-changing digital marketing world, valuable content can be hard to find. And getting your customers to see it can be even harder. But, it's worth it. Creating an engaging space for your customers is key to staying relevant to your customers and you can't do any of that without first knowing who they are.
Two. You can better solve problems for your current customers (and discover potential customers problems) and then educate them on the value of working with you or buying your product.
You've heard that people don’t buy products, they buy the results and feelings that your products provide. Knowing your target audience helps you to better identify the solutions to their (potential) problems. So, go on. Be a problem solver!
Three. Subpar ad campaigns aren't cheap.
Spending the extra time to ensure that your ads will be effective will be worth it in the long run. Running Facebook/Google ads or any form of print ads can be effective, but only if you're advertising to those who will most likely buy what you're selling. Don't waste your money on subpar, thrown together at the last minute ad campaigns.
Four. You can build a stronger referral base.
Word of mouth is a form of advertising you can't easily buy. Once your target market learns of your customer service and experiences the products/services you offer, they will tell their friends, family, clients, and co-workers. Referrals can make or break your business!
Five. Time is money.
Time is money... Need I say more? Probably not, but I will anyway. The more time spent on reaching the people that are more likely to do business with you is less time pursuing prospects of no value. You want your time to be well spent.
After you understand your target audience, putting together a successful marketing strategy that is trackable is the next step. Tracking metrics and data such as Facebook analytics, revenue comparisons, website traffic and page landings are crucial to finding successful growth and correlations in your past, present, and future marketing strategies.
If you need help with marketing and identifying your target audience, contact us.
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!