THE EVOLUTION OF THE G
From the first sketches to the final reveal, Bra Genie’s logo has been a designer-client collaboration that showcases our entire team’s talent. With just a hint of lace and a whole lot of pink, Bra Genie’s new brand speaks beauty and confidence. In addition to their new logo, we also created supporting print pieces from business cards to custom gift tissue and everything in between.
Our agency is constantly working to evolve all aspects of every client’s marketing and design visions, which is why during the creation of Bra Genie’s shopping bag, we evolved their logo once more by creating the simple, all-encompassing mark that you see today.
THE PERFECT FIT
Bra Genie helps women of all shapes and sizes look and feel their absolute best! Offering expert fit advice in three locations, Bra Genie carries almost 200 different bra size options, from the 28" petite bands up to the 50" voluptuous and plus-size bands, and everything in between. Every customer is given the opportunity for a complimentary fit session with one of the Bra Genie Fit Specialists, to achieve the perfect fit underneath and at the beach!
Bra Genie was initially interested in updating their logo to something a bit more modern & chic. They also wanted to expand their social presence online and help women of all shapes and sizes find their perfect fit.
Anntoine's first goal was to recreate their logo with flare, sass, and just the right amount of sexy using custom fonts, lace design, and don't forget the pink!
To spread the word about Bra Genie’s new look and unique services, the Anntoine team took to social media. In the past year, Anntoine has not only doubled the company’s following, but has also helped establish Bra Genie as an pillar in the lingerie industry. We’ve put tools in place to capture an audience that has shown an interest in Bra Genie’s online content, website, and social media allowing us to create effective remarketing campaigns that target these specific consumers.
This audience continues to expand as time and actions online increase. Bra Genie will always have access to these users, updating customers on the latest promotions, trends, events, and products. From campaigns that focus on giving back, to specialized fit events, Anntoine has helped Bra Genie cater to her customer’s needs while also continuing to expand.
FOLLOWERS INCREASED BY
From 2011 to 2016 Bra Genie had 4,225 followers.
Since working with Anntoine, followers have increased to 8,664.
That's more than double in 1 Year!
FEEL CONFIDENT. FEEL BEAUTIFUL.
Bra Genie’s overarching message to women of all shapes and sizes is that they are all beautiful--and they all deserve to feel confident. In effort to reach new customers and those who haven’t heard of Bra Genie, Anntoine strategically implemented a referral program for the company. This allows Bra Genie’s current customer base to feel empowered to share the love with their friends.
INCREASE IN SALES
That's 1 Year!
INCREASE IN WEBSITE USERS
From just social media!
In the months that we've worked with Bra Genie, video has played an integral part in how Anntoine has marketed to her target audience. In effort to further emphasize her most popular messages (ie. referral program, testimonials, etc.), we produced videos that were later posted to various social media platforms. By offering a unique visual experience through video, we are able to illustrate her message in different ways and reach a broader audience.
If you like what you've seen or want to see more of our work, feel free to get in touch with us.