In today’s competitive career marketplace, jobholders benefit by a simple change of mindset that moves beyond the position of employee. Adopt new paradigms that emulate the role of shareholder, investor or Board Member. If you collect a paycheck, then you are an investor in the company. This new mentality will not only help your company grow but will develop personal skills that you will use throughout your lifetime.
Would you think differently about your job and career if you were a shareholder? These three simple tips will change your perspective; try them the next time you go into work.
How many times do you have ideas that you think would benefit your job? Do you stay silent and wait for the boss to ask for ideas? Often times company owners and managers are bogged down with mundane daily operations. It has been my experience that these same leaders are grateful when employees come to them with ideas that are creative and fresh. Even the smallest idea could change a company’s bottom line (and ultimately give you a raise!)
Spend a few dollars in supporting your company’s products or services, even when they offer a service or product that is not in your purchasing repertoire. Invest in events and opportunities that can give exposure to the business. This support gives visibility to a corporation that can be invaluable.
Effective Board Members are company ambassadors and contribute monumentally to the sustainability of the corporation.
Dig in and invest beyond monetary means, see how your attitude changes the growth and progress of the company. You might just land the perfect job without having to move your desk or your 401K!
Be interesting. Get creative. Engage your audience consistently. Tell your story. Show off your brand personality. Be inviting. With compelling content that represents the heart of your brand, you will capture your audience’s attention and stand out from the competition.
A lot of great businesses are already using social media (high fives all around), but they aren’t pushing out the most unique or relevant content. When your business’s social media page is filled with gifs or starts to look like a never-ending infomercial, that’s when you know you’re just posting for the sake of posting - an easy trap to fall into. Yes, your content needs to be branded, but that doesn’t mean it has to be boring. Mix up your content by posting relevant videos, articles, behind-the-scenes photos, polls, and quizzes.
Pro tip: Balance is key. Memes and gifs add personality but don’t let that be ALL you post. A diversified feed will get you the results you’re looking for in time.
After your initial research and brainstorming, think about implementation. Think about the how. You’ve got these cool, new ideas to make out-of-the-box posts - which is half the battle. But you still have to implement the ideas and capture your audience’s attention. A simple way to do this is to ask. Yep, just ask! Leave them a call to action: visit our website, purchase now, enter today or share this post with your friends!
After you post your fresh new ideas, take a look at the results. See what worked, what didn’t, and learn what your audience engages with most. Does your audience prefer posts that have fewer words in the caption, or do they respond best to posts designed to promote discounts? Asking yourself these questions monthly or quarterly will help your social media presence evolve with your target audience.
Social media is a great marketing tool when you know how to use it. Now go--start making some inspiring new content!